Bringing the Movement to Notting Hill Carnival

Launching our signature rum at Notting Hill Carnival felt like coming home. In the middle of the music, colour, and pure joy, we shared our story with thousands of people who understand what London’s heartbeat really sounds like.

Windrush 1027 made its debut not as a product, but as a tribute to heritage, unity, and the spirit of a city built on many cultures moving as one. Carnival wasn’t just a launch, it was a moment of belonging.